BORN TO LOSE
Not the best phrase to celebrate a five year anniversary of a brand, that is far from giving in or giving up. But in a world, where profit is all that matters, where being fake is more worth and accepted than being truly yourself and that tries to bring you to your knees daily, it's hard to keep on going.
But we can't stop, won't stop. So Born to Lose for us means, that we rather stay true to ourselves and doing the things we love and we like to do and maybe lose doing it, than being fake and be the winner in some peoples eyes.
So we may be born to lose, but we are also born free, live free and stay free!
Freedom is a State of Mind.
